Communication of Values and Ethics in Strategic Organizational Communication Essay

Starbucks organizational organize has been rearranged to better accommodate customer satisfaction. Schultz, CEO of Starbucks announced the expansion of their matrix organization body building. They will become under four U. S. divisions Western/Pacific, Southeast/Plains, Northeast/Atlantic and Northwest/Mountain (Schultz, 2008). There ar rough major advantages for this kind of organizational structure which include maximized communication channels.Once the appropriate adjustments atomic number 18 made, Schultz believes that Starbucks will be able to develop products specifically to market appeal. The continual support in the Starbucks organizational structure support functions operating being their own department and supporting shared visions and goals for each of the U. S. divisions and the internationalist circuit (Schultz, 2008). In 1995, Starbucks opened its first coffee house internationally in Tokyo, Japan (Starbucks, 2008). sure-fire partnership allowed the company i ts footing inside foreign country.The bountiful population and high disposable income from the consumers is what initially drawn the company and its executives to Japanese market. In adapting Japanese culture, extensive researches motivated Starbucks in changing their strain model by catering to 40 year old businessmen and provide a sens environment to enjoy their coffee. The Japanese locations included U. S. menus which the founder of the international segment for Starbucks ignored the advice stated previously. The tortuosity of working in the East and West was understood by a Starbucks business partner, Sazaby.Japans attraction towards the kinds of products contributed to the understanding of the global market and leading Starbucks a success (Japan External Trade Organization, 2006). Unilever has another common organizational structure the hybrid form. It operates with three divisional regions, two product segments, and five functional segments. It developed and implemented th is organizational structure for their company to improve communication and to take advantage of resources that are available to them. This structure is typically organized in a top-down manner.It flows down to management once the executive aim is satisfied with the structure. It is not always visible, however judging by actions and specified reporting protocol this structure is intact and in use. In equity based modes of entry involves managements decision to make foreign investments. This would postulate a partnership, collaboration, or alliance be made with another company or a distributer for a better grasp on the concept of the economy, culture, and climate in the new area. Exporting, subcontracting, and franchising could be with marginal cost to the company.Starbucks continues to stand behind their mission statement in all odds of the economy and in public through public awareness. I read a story about Starbucks charging and not responding to sending the army in Iraq coff ee without charging them. Not every company can help every sensation in need and in that location are times when they do have to say no for other obligations. Most companies already hand to donations to specific groups/organizations and have implemented that cost into their yearly/monthly/quarterly budget. However, there are some exceptions when it does exceed their denomination term.Starbucks Customer Relations organization handles these types of comments as best as they can grateful all parties involved. The company retracted its answer in a formal public letter, (viewable for public) stating that Starbucks has provided over 220,000 3-packs of Starbucks VIA to the USO for their worry package program. (Starbucks Newsroom) Starbucks are partnered with the American Red Cross and the United Service Organizations (USO) to provide coffee in efforts to relieve times of conflict, donating more than 141,000 lbs of coffee.Public relations are exceptional with the Starbucks Coffee Compa ny. They have some(prenominal) outlets in communicating to them any questions or concerns and a hotline phone number to be contacted. The company responds inside 24 hours most times and they answer all comments no matter how small or large and resolves conflicts as quickly as possible. Starbucks Mission Our mission to inspire and nurture the human spirit one person, one cup and one neighborhood at a time.